Before you attempt to market a product or service it’s important to know your target audience inside and out. After all, there’s no point selling a product for retirees to a bunch of high school students. As a copywriter, I’m in the business of writing words that sell. So understanding my audience is crucial to…
Your website will be one of the most important marketing tools you’ll ever have for generating business. However, don’t fall into the adage “if you build it they will come…“ They won’t. So what do you need to do before you can begin generating new business online? Firstly, you’ll need to get your website designed and developed.…
As I’m sure you know, the success of any marketing campaign is dependent on the words you choose, i.e. the copy. Not only do the words represent your business, but they take readers on a journey, from just a reader to paying customer. Additionally, words are crucial in creating a great first impression for your…
As a copywriter, I’ve found many people don’t have a clue about what I do. This even extends to my friends and family (so you’re not alone). Due to this, I thought the perfect place to start my writing blog would be to address just that: what is a copywriter? For many, the art of copywriting…
